Hey.

I know you're busy scrolling through hundreds of portfolios, which isn't easy.
The next few scrolls will be worth it.

- A candidate you'll want to call for an interview

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Alido Rodriguez III

Senior Web UI/UX Designer

With over a decade of design experience, I get to combine my love for technology with my love for art and design every day.

Lead Designer for the Following Brands

Experience

You'll find these national brands in retailers like Target, Walmart, CVS,

7-Eleven, and Walgreens as well as Amazon and many more.

But you may be thinking "what did he actually do for these brands?"

MyBiotin Proclinical PDP page before and after gif

UI/UX Design

Lead the redesign and optimization of pages on the websites, creating prototypes on Figma to deliver to Dev teams.

Paid Social Media

Create a variety of performing ads, a/b testing images, videos, and UGC to improve acquisition and click rates.

Pure Protein Behind the Scene gif with lemon slices and peels on a wire

Photoshoot Director

When real content is needed, I wasn't afraid to get my hands dirty assisting with food styling to help the photographer.

MET-Rx email gif with a snack cup spinning and opening

Email Design

Being flexible and able to keep the experiences consistent across all channels is important for the customer journey.

These are the main tools being used to drive results. The list is ever growing.

Phones floating with Purity Products homepage

Brand Principles

Design systems

One of the most rewarding feelings is looking at a website and drawing mental connections to parts of the brand that simply make sense. It can be color, language, imagery, UI, the story, or any variety of elements. The goal is to always keep the brand at the center of all design decisions, creating visual and thinking systems that cohesively tie back to the goal of the brand.

Web Optimization

Conversion-centered design

Are you building a website to promote your brand or to drive sales? I can help with whichever decision you make. Analyzing heat maps, scroll maps, surveys, funnels, interviews, and any other method of user research can help give answers to what the people really want, and how your brand can grow by providing it.

3 different devices on a white desk with purity products homepage

2 devices on black podiums with MyBiotin site on it next to a plant

Leadership

Success through collaboration

I won't ever have all of the answers. I'm human. However, I try and surround myself with people who want the same success. And more importantly, I let them be the experts in their respective fields. This not only empowers the team but also truly allows them to contribute and be rewarded for the success of the product. Everyone deserves to hear "good job" at the end of a project, not just me if I'm leading it.

Let's Chat

You're reading this because you're looking for someone to fit your role and I kept your attention long enough to hopefully prove I'm that guy. Let's hop on a call and discuss how I can help your company or client grow.

Alido Rodriguez III

alidorodriguez@gmail.com

Resume

PDF