top of page
Purity Products
UI & UX
After crafting formulas for 30 years and prioritizing Radio and TV as the main channel for revenue, it was time to help Purity Products take the next step in Web.​
Prototype 1:
Simplifying the navigation to improve the user experience.
"Find Your Formula"
Overlays & Variants
The goal of this prototype was to improve the UI and add the ability to take a quiz to the navigation to improve the UX. Highlighting the option with a "new" tag helps draw the attention during the normal shopping experience. After 3 years, the navigation has made many changes and this new quiz addition is the next evolution to driving brand loyalty and a more unique experience for the customer.
Hover over "SHOP" in the nav to see updated menu options.
Flashback: 2021 Nav
"Decision paralysis". Overloaded with choices so nothing is chosen.
bottom of page