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Purity Products
UI & UX

After crafting formulas for 30 years and prioritizing Radio and TV as the main channel for revenue, it was time to help Purity Products take the next step in Web.

Prototypes

Prototype 5:
To increase conversion, you need to make it easy to convert, so I addressed the checkout process

Checkout Mockup

Basic Interaction UX Prototype

One of the biggest painpoints I noticed when being hired was the checkout experience. I created an experience that was closely similar to the popular Shopify experience, although we used a different platform. Never getting the green light, I feel this will always be the biggest missed opportunity.

"Proceed" through the checkout process via CTAs.

"Proceed" through the mobile process via CTAs.

Today: Live Checkout

This experience is difficult to capture. Here's some screenshots to click through.

Prototypes

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