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Purity Products
UI & UX

After crafting formulas for 30 years and prioritizing Radio and TV as the main channel for revenue, it was time to help Purity Products take the next step in Web.

Prototypes

Prototype 3:
A homepage that has a stronger focus to increase conversion rates

Homepage Mockup

Variants & Interactive Variants

I was given the task to increase conversion on the site and this was my idea that was partially approved. A hero image that will drive to specific category pages, featured products with hover effects that can directly be added to the cart, and adjusted cohesive colors to better match our branding.

Scroll to see redesigned sections with animations.

Scroll to see the mobile layout.

Flashback: 2023 Homepage

There have been numerous changes since I've started with more to come.

Prototypes

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