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Purity Products
UI & UX
After crafting formulas for 30 years and prioritizing Radio and TV as the main channel for revenue, it was time to help Purity Products take the next step in Web.​
Prototype 6:
Last but definitely not least, our main cart page is not the greatest.
I made some UI adjustments.
Cart Mockup
Auto Layout Mock
It's important to land on a page and immediately be able to tell what you're looking it. Clearly marked and separated sections for Shopping Cart and Order Summary to see the information that's relevant to your needs as well as buttons that look like buttons. It's nice to increase the AOV by adding upsell capabilities as well.
See full layout below and compare to the Live version below.
Today: Live Cart
The buttons towards the top look like ads on a spam website.
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