Purity Products
UI & UX
After crafting formulas for 30 years and prioritizing Radio and TV as the main channel for revenue, it was time to help Purity Products take the next step in Web.​
Prototype 4:
PDPs that are evolutions but still provide familiarity to our lifetime customers
PDP Mockup
Auto Layout Exploration
Another area that could use some love were our Product Detail Pages. With an updated PDP, we can drive Paid traffic directly to our website rather than to a separate landing page. We can also utilize content blocks rather than strictly HTML/CSS code our pages (how we currently build our pages) and way can customize the above-the-fold hex color to create a unique product experience.
Scroll to see reimaged Product Detail Pages.
Scroll to see the mobile layout.
Today: Live PDPs
Manually coded pages that are worse above the fold than below.
Bonus Flashback: 2024 Cancelled Redesign
Outsourced work isn't always better work.