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Selected Work

UI design focused on performance, clarity, and scalable digital experiences.

purity products home page banner

+33.3% conversion rate increase through platform migration and UI improvements

Aligned brand, photography, and UI into a cohesive ecommerce experience

Pure Protein lemon-flavored bar and box with lemons
Athletic man running, MET-RX HUNGER FOR MORE

Translated brand into consistent UI patterns across digital experience

Additional Work

Marketing, campaigns, and creative work

Pure Biotin supplement bottle with pills and flowers
Person working at computer in gaming chair

Improved ecommerce performance through UI design and A/B testing, driving 25% sales growth and reducing CPA across $2.3M in ad spend.

Supported casting, storyboarding, and on-set execution, contributing to a cohesive and polished final campaign.

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