Ecommerce UX & UI Redesign During Magento → Shopify Migration
+33.3%
Conversion Rate Increase
+36.96%
New Customer Subscription Growth (YoY)
Redesigned key ecommerce pages during Magento → Shopify migration, improving hierarchy, clarity, and consistency.
Focus Areas:
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Conversion optimization
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Product clarity
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Visual consistency
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Scalable design systems
Problem
The legacy Magento experience created friction across key ecommerce touchpoints, including cluttered product pages, inconsistent layouts, and outdated visual presentation.
Product information lacked hierarchy, imagery felt inconsistent, and the overall experience did not align with modern ecommerce expectations.
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Redesigned PDP layouts
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Improved content hierarchy
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Standardized product tiles
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Introduced AI-assisted imagery
What I Did
The redesign focused on reducing cognitive load, improving product clarity, and creating a more intuitive purchase experience.
By simplifying layouts and standardizing visual systems, the goal was to make key information easier to scan, improve trust, and support faster decision-making.
Why
Outcome
The redesigned Shopify experience led to a 33.3% increase in conversion rate following launch.
Additionally, there was a 36.96% year-over-year increase in orders from new customers starting on subscription, indicating improved onboarding, trust, and purchase flow clarity.
Platform Transformation
Transitioned from a dense, outdated Magento experience to a modern, conversion-focused Shopify interface.
Homepage
Before (Magento)
After (Shopify)
Cluttered layout → Simplified hierarchy
PDP
Before (Magento)
After (Shopify)
Weak product focus → Strong visual emphasis
Product Tile Evolution
Before (Magento)
After (Shopify)
Inconsistent imagery → Cohesive system
Scaling Product Imagery with AI
Used AI-assisted workflows to rapidly generate high-quality lifestyle and studio imagery, improving consistency and reducing production time at scale.
Takeaway
This project demonstrates my ability to improve ecommerce experiences through UI design, system thinking, and performance-focused decision-making.